Solo Campaign

Solo by MYOB is an admin app built for sole operators. Solo Money brings business banking into the app, so there’s no need to switch between your banking and admin tools. The campaign line, Do Less App Switching, extends the brand’s existing Do Less Work Work platform.

The creative lets the product speak for itself. Headlines sit inside soft, glass-like UI elements, while a recurring thumb-tap gesture makes each execution feel like you’re using the app. Bold typography, a restrained palette of purple, black and yellow, and a clean interface keep the focus
on the product.

The campaign rolled out across out-of-home, TV, digital, social and audio, with tram wraps in both Melbourne and Sydney.