Bodywide care for pain, tension & movement.
BodyWide
Client
BodyWide
Type
Brand Identity
Scope
Brand Identity
Photography & Art Direction
Motion & Video
Website Design
Social Media Templates
About
After years working as a myotherapist, Charlton set out to create a practice that reflected the care he provides every day. Together, we developed an identity that captured his evidence-based approach while giving BodyWide a distinctive place in a category dominated by familiar healthcare and wellness tropes.
The identity draws inspiration from the body itself. Expressive gradients echo thermal imaging and the way pain and tension shift and dissipate through treatment, while a custom image-generation tool allows Charlton to create an evolving library of brand imagery. Soft forms, tactile textures and documentary photography bring warmth and humanity to the system.
The typography brings confidence and clarity to the identity. Editorial in character, it reflects Charlton’s evidence-based approach while remaining warm and approachable. Paired with a bespoke icon set, the system gives each treatment its own visual language while creating consistency across every touchpoint.
Together, these elements create a brand that’s calm, contemporary and grounded in the experience of care. More than a visual identity, it’s a system that helps Charlton communicate his approach consistently across the clinic, online and beyond.
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