I’m Peter Borg, a Melbourne-based designer who helps brands find clarity in the messy middle, the point where change is happening but the path forward isn’t clear.

Whether modernising a legacy brand or launching something new, I bring structure to uncertainty, helping shape brands that feel purposeful and built to last.

With over a decade of experience, I’ve worked in small studios where craft is everything and large agencies that manage complex brand systems. That mix has shaped how I work: thoughtful, adaptable and always focused on real-world impact.

Great brands aren’t just designed, they’re built together. I work closely with teams to refine ideas, define direction and create brands that don’t just look great but feel right.