Not your average bowling alley.

Strike

Client

Funlab

COMPLETED AT

FutureBrand Australia

Type

Brand Identity

Scope

Brand Identity
Photography & Art Direction

About

As Australia's premier entertainment destination with over 20 locations, Strike offers a thrilling array of activities beyond traditional bowling. Laser tag, karaoke, virtual darts and immersive escape rooms all sit alongside the lanes, reflecting Strike's innovative approach to social entertainment.

To visually reflect that energy, we crafted a bold, contemporary design system built around a redesigned logo. Building on Strike's established brand recognition, the new mark is versatile enough to move seamlessly from digital to print, mirroring the endless possibilities the brand offers. Inspired by bowling lanes, it also serves as a flexible platform for showcasing Strike's diverse offerings, and its distinctive lane motif extends through the wider system, adding a unique visual dimension throughout.

That same energy carries into the colour palette. Bold and vibrant, with Strike Red as the standout hue, it creates a striking and memorable experience, further enhanced by a lively secondary palette, dynamic illustrations and patterns that highlight the range of activities on offer.

The photography style captures that same raw energy and excitement, emphasising the joy of shared moments with friends and family. From the moment guests walk into a Strike location, the goal is to create unforgettable memories that keep them coming back for more.

Credits

Creative Director

Josh McGregor

Head of Strategy

Victoria Berry

Photographer

Kristoffer Paulsen

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