The Victorian Seniors Festival is a celebration of older people and the many ways they enrich our community. Black and white portraits sit at the heart of the identity, capturing genuine moments of laughter and expression. Without colour, the focus shifts to character and connection, creating imagery that feels timeless and true.

Bright accents of orange, pink, teal, purple and blue bring the joy. Used in bold typography and graphic details, the colours spark energy and diversity while keeping the system welcoming and accessible. The balance of simplicity and vibrancy mirrors the spirit of the festival: grounded, yet full of life.

The words threaded through the campaign — Husband. Mentor. Swimmer. Survivor. Friend. — shine a light on the many roles seniors play. Each word is a point of pride, and together they create a rich, collective story. The result is an identity that feels human at its core, celebrating individuality while uniting the community in recognition and joy.