As Australia's premier entertainment destination with over 20 locations, Strike offers a thrilling array of activities beyond traditional bowling. From laser tag and karaoke to virtual darts and immersive escape rooms, Strike's innovative approach has redefined social entertainment.

To visually reflect Strike's exciting brand, a bold and innovative design system was crafted. Building upon the established brand recognition, the logo was redesigned to be more contemporary and versatile. This adaptable symbol seamlessly integrates into various formats – from digital to print – it mirrors Strike's endless possibilities.

Inspired by bowling lanes, the logo serves as a versatile platform for showcasing Strike's diverse offerings. This distinctive design element extends from the logo, adding a unique visual dimension to the overall system.

Strike's bold and vibrant colour palette, with Strike Red as the standout hue, creates a visually striking and memorable experience. The secondary palette adds energy and excitement, further enhanced by dynamic illustrations and patterns that highlight the various activities.

The photography style captures the raw energy and excitement of Strike's experiences, emphasising the joy of shared moments with friends and family, from the moment they enter a Strike location, where they create unforgettable memories that will keep them coming back for more.