SeeWay is a centralised platform designed to empower individuals with vision loss. As a hub of personalised resources, support, and information, SeeWay caters to the unique needs and aspirations of its users.

The platform's brand identity reflects its commitment to accessibility and inclusivity. At its core is a stylised eye, representing low vision, and directional arrows, symbolising individualized journeys. This visual companion evolves into a larger system, its face transforming into a speech bubble, fostering a sense of connection and community.

To ensure optimal accessibility, SeeWay has paired its visual elements with Atkinson Hyperlegible, a font tailored for those with low vision, and a highly accessible colour palette designed to provide high contrast and warmth. By balancing accessibility with a distinctive aesthetic, SeeWay stands out in a competitive market while effectively meeting the needs of its community.